01
instead of gut-feel channel cutsMarketing optimization
Find where spend, creative, and audience actually lift outcomes: with sources you can defend.
Marketing & Growth
Marketing decisions you can stand behind.
Allocate spend and forecast ROI with cited analysis, not last quarter’s deck.
If we shift 15% of Search budget to Retail Media, what happens to revenue?
~6% more revenue at equal total spend, Retail Media is underfunded relative to incremental ROAS.
1 Campaign spend × sales attribution · Q3 golden answers
Projects we deliver
02
instead of annual plans on stale dataMedia-mix & budget allocation
Compare reallocation scenarios on projected revenue before you commit.
03
instead of static campaign rulesAlgorithmic campaign steering
Live rules growth and data science agree on: pause, shift, and flag drift.
04
instead of one-off spreadsheet simulationsBudget scenario simulations
What-if on budget, competitors, or seasonality: impact before you lock spend.
05
instead of lagging ROI reportsMarketing ROI forecasting
Forecast ROI with transparent drivers finance recognises.
Common questions
Answers to what people actually ask
What is an AI agent for marketing ROI forecasting?
An AI agent for marketing ROI forecasting analyzes campaign spend, sales attribution, and seasonality to forecast return on investment with transparent, citable drivers, instead of relying on last quarter's static report.
How does algorithmic campaign steering work?
Algorithmic campaign steering uses live performance data to pause, shift, or flag underperforming spend automatically, replacing static campaign rules with rules that growth and data-science teams agree on and can inspect.
Can AI simulate marketing budget scenarios before I commit spend?
Yes. Budget scenario simulation lets you compare what-if reallocations across channels, competitors, or seasonality and see the projected revenue impact before locking in a media plan.
Marketing & Growth
Tell us the decision. We’ll map the project.
A short call on the question that matters, and the right first step.