Marketing & Growth

Marketing decisions you can stand behind.

Allocate spend and forecast ROI with cited analysis — not last quarter’s deck.

marketing.explai.com

If we shift 15% of Search budget to Retail Media, what happens to revenue?

~6% more revenue at equal total spend — Retail Media is underfunded relative to incremental ROAS.

1 Campaign spend × sales attribution · Q3 golden answers

Projects we deliver

instead of gut-feel channel cuts

Find where spend, creative, and audience actually lift outcomes — with sources you can defend.

instead of annual plans on stale data

Compare reallocation scenarios on projected revenue before you commit.

instead of static campaign rules

Live rules growth and data science agree on — pause, shift, and flag drift.

instead of one-off spreadsheet sims

What-if on budget, competitors, or seasonality — impact before you lock spend.

instead of lagging ROI reports

Forecast ROI with transparent drivers finance recognises.

Marketing & Growth

Tell us the decision. We’ll map the project.

A short call on the question that matters — and the right first step.